Joan Lobis Brown: Women of an UNcertain Age: Indomitable Baby Boomers Challenging Cultural Norms


Viewing our exhibits is free because of the generosity of Horicon Bank.

September 30, 2021 – November 13, 2021 all-day

Exhibition will be on display from September 30, 2021 –  November 13, 2021

Joan Lobis Brown is a visual activist whose portrait and landscape photographs have been widely shown in group and solo exhibitions in the United States, Europe, Australia, the Middle East and Africa. She had seven solo exhibitions scheduled for 2019–2020. In the last six years, she has been selected for more than 100 international juried competitions. Her work has been published online and in print magazines such as The Huffington Post,,, The International Photo Review, Featureshoot, POZ and others.

 “Women of an UNcertain Age: Indomitable Baby Boomers Challenging Cultural Norms” is a portraiture series— accompanied by text culled from interviews with the subjects— that focuses on American baby boomer women of diverse ethnicities, races, religions, sexual identities, professions and socioeconomic backgrounds. 

American baby boomer women—– women born between 1945 and 1964—were the first generation to expect that they could “have it all”: equality, family, careers, fitness, health and prosperity.  Now, as these women enter their mid-50s, 60s, and 70s, they face a unique set of challenges brought on by the demands of growing older while continuing to enjoy those same meaningful and evolved lives.

Women have been, and still are, the targets of sexism and ageism. Older women are often invisible, remaining largely unseen by members of a youth-oriented society and underrepresented in popular culture and imagery. When they are visible, they are often and euphemistically described as being “of a certain age,” as though an acknowledgement of maturity might be taken as an offense. Even worse, older women are sometimes thought of and depicted as crones or witches. As a child, I believed these depictions to be true; as an adult, and a baby boomer woman, I now know them to be false.

Since 2015, I have photographed and interviewed 39 unknown yet outstanding baby boomer women who have shattered stigma, dismantling stereotypes to become extraordinary women launching new careers, achieving physical goals, overcoming adversity and making society a better place for all of us. Their stories cover a wide variety of accomplishments. They are athletes, scholars, activists, businesswomen, artists, immigrants and sur­vivors. They are role models all. These amazing women are a testament to the character, courage, vitality and spunk of American baby boomer women. –Joan Lobis Brown

For more information on the artist click HERE!


Notes from Shannon Kupfer, THELMA’s Curator

Joan Lobis Brown’s exhibition “Women of an UNcertain age: Indomitable Baby Boomers Challenging Cultural Norms” is a poignant survey of women’s personal stories of challenges, growth, and achievement. We are allowed into their private experiences while tackling very public issues for women. Viewers can visually connect with these individuals through Brown’s photographs as they read their stories.

The women represent a wide array of races, religions, and backgrounds that have significant influence on their experiences. You will read stories about illness, body image, immigration, and homosexuality (to name a few). You will be reminded of the struggle and significance of women achieving positions of power, authority, and expertise in a world that consistently resists it. Brown also includes elements from her series “Women’s Postcard Project: ‘I am Speaking!’” in which she asks women of all ages what they would tell their younger self. Brown’s exhibition is culturally and emotionally significant for all in the community to experience.



Galleries are free to view:
Monday: 10 – 5 pm
Tuesday: 10 – 5 pm
Wednesday: 10 – 5 pm
Thursday: 10 – 7 pm
Friday: 10 – 5 pm
Open Saturdays 11 – 3 pm
Closed on Sundays.